What Nike does: Nike designs, produces, markets, and innovates athletic wear, accessories, and gears to improve potential and guarantee comfort always.
Mission: Nike through sustainable excellence aims to inspire athletes and give them a platform to innovate.
Size and Presence: Nike currently employs around 32,000 individuals in 16 locations across the United States.
Best Known For: Nike is the largest manufacturer of athletic wear and equipment with its “just do it” slogan a household tag for the most exceptional athletes.
The good bits: Nike fosters a culture of unwavering support for its employees giving everyone the tools they need to be at their consistent best.
The not-so-good bits: Working at Nike could be quite intense at times due to the vast amount of projects at hand. Every hand has to be on deck.
Nike was founded in 1964 by Phil Knight, a track athlete at the University of Oregon, and Bill Bowerman, his coach. Nike was formerly called Blue Ribbon Sports (BRS) and its first shoe outlet opened in 1966. The Nike shoe brand was introduced in 1972 and it was retitled Nike Inc in 1978.
Following its introduction as Nike Inc. in 1078, it has consistently expanded thanks in part to its collaboration with other sports apparel. Nike has also expanded its innovations to fit computerized accessories.
Nike has been seen to increase its popularity through representation by top athletes and continues to grow its crop of loyal customers. It operates in 170 countries worldwide and continues to be placed on the map in terms of quality, comfort, and efficiency.
Nike places empowerment, respect, and inclusiveness as key attributes of its culture. They look to provide an environment where everyone feels involved and are supported to perform over and beyond. They claim to support diversity as they believe it is what makes everyone unique and is an inestimable asset. They rely on their support for diversity to help them break down barriers, organize sound partnerships, and resolve differences.
The vibe in Nike is generally fast-paced but accommodative with a variety of projects keeping everyone inclusive, interested, and dedicated.
Nike translates its culture of inclusiveness and authenticity into its hiring process. Their hiring process aims at bringing out the best in graduate and intern applicants.
The first aspect of the recruitment process at Nike requires graduates or interns to apply for roles that best suit them. Application for a role requires candidates to create an application profile.
Graduate or internship candidates whose qualifications are fit for specific roles are invited for meetings with recruiters. This meeting allows applicants to be expressive and showcase personalities that make them a cultural fit.
After a meeting with recruiters, graduate and internship candidates are invited for interviews. These interviews are relaxed and allow applicants room to be their best selves.
Nike boasts one of the highest promotion rates among its competitors. Their culture of empowerment lends itself to the sort of programs they develop to ensure that graduates and interns are equipped to be the best in their careers. They offer specialized programs to help candidates scale through their professional development and become industry leaders in no time.
Interns at Nike are exposed to meaningful projects and merged as parts of major teams. Nike also organizes growth workshops to help interns gain experience in their careers. As a graduate or intern in Nike, professional growth is to be expected as first-hand exposure to how a multi-billion dollar establishment operates.
Employees at Nike are paid an average of $99,000 annually while interns earn around $48,000 per year.
Nike has acted as a pioneer in fostering growth through sports. In making the world a better place, Nike focuses on three key aspects; diversity and inclusion, social investment, and ecological stability.
Between 2015-2020, $100 million was invested into millions of girls through their Girl Effect Program. This program aimed to make sports more inclusive, fun, and accessible.
Another of Nike’s philanthropic efforts was in its partnership with brands like Converse, Jordan Brand, and Michael Jordan to donate $140 million towards supporting Black American equity.
Around August 2018, four female Nike employees filed federal charges against Nike for alleged gender discrimination. These charges came after a disagreement in payment schemes and complaints against executives were made earlier in that year. It was claimed that Nike paid women lower as they got into the company with lower payments and reduced bonuses compared to men.